GM Programs & Promotions

CHEVROLET, GMC, BUICK AFFILIATE PROGRAMS AND PROMOTIONS

Preferred pricing

GET PREFERRED PRICING

It pays to be close. Your company’s relationship with GM may get you access to Preferred Pricing on the purchase, lease or finance of eligible new vehicles! 

FREQUENTLY ASKED QUESTIONS

HOW MANY VEHICLES AM I ABLE TO PURCHASE?

You may purchase, finance or lease up to two (2) new vehicles per calendar year.

CAN I COMBINE PREFERRED PRICING WITH OTHER CURRENT OFFERS?

Certain Chevrolet incentives can be combined with Preferred Pricing. Eligible incentives include most national and regional offers. Visit your dealer for details on current offers, or find current offers on gm.ca

WHO IS ELIGIBLE FOR PREFERRED PRICING?

Canadian employees (all active hourly and salaried staff and their spouse, not including contract or retired employees) of eligible Preferred Pricing companies.

WHICH VEHICLES ARE ELIGIBLE?

Almost every new Chevrolet car, SUV, crossover, van and truck is eligible. However, some models/trims may not be eligible and other models may have limited availability.

Please contact the Customer Care Centre (1-800-263-3777) or your local participating dealer for the list of models/trims that are excluded from Preferred Pricing.

ARE MY FAMILY MEMBERS ELIGIBLE FOR PREFERRED PRICING?

The selected vehicle(s) must be titled and registered in the approved employee's or their spouse's name for personal use only.

HOW LONG DO I HAVE TO KEEP THE VEHICLE TO BE ELIGIBLE FOR PREFERRED PRICING?

You must keep your vehicle for at least six months and 12,000 km.

I RECENTLY BOUGHT A NEW CHEVROLET VEHICLE. CAN I STILL APPLY FOR PREFERRED PRICING?

No. Previous purchases are not eligible.

CAN I RECEIVE PREFERRED PRICING FROM ANY CHEVROLET DEALER?

This program is available only at participating Chevrolet dealers, so when you contact your local dealer, let them know you'd like to take advantage of Preferred Pricing.

CAN I ORDER A VEHICLE, RATHER THAN CHOOSING ONE FROM MY DEALER'S INVENTORY?

Yes, you can receive Preferred Pricing when you order through a participating dealer.

WHAT DO I HAVE TO SHOW MY DEALER TO GET PREFERRED PRICING?

To use Preferred Pricing, you will need to provide a valid authorization code from gmpreferredpricing.ca, as well as a letter from your Human Resources department or recent pay stub showing active employment, to a participating dealer.

ARE DEALER-INSTALLED OPTIONS COVERED BY PREFERRED PRICING?

No. Any additional dealer-installed options, conversion/upfit packages, General Motors Protection Plans and other extra-charge items will be supplied at a price agreed upon by you and your dealer.

CAN I USE A TRADE-IN WITH THIS PROGRAM?

Yes. Please speak to your local participating dealer for more information about trade-ins.

WHAT ARE MY PURCHASING OPTIONS?

You may purchase, finance or lease your new vehicle. Speak to your local participating dealer to find out more.

Some conditions apply. Incentives vary by model. See dealer for details.

MOBILITY PROGRAM

Life never stops and neither should you. At General Motors, we know just how important mobility is if you have a disability. That’s why the GM Mobility Program offers a reimbursement of up to $1,000* towards the cost of adapting an eligible new Chevrolet. Plus a two-year subscription to the OnStar Essentials Plan, including OnStar Safety & Security, Remote Access and access to the new OnStar Guardian App.

ELIGIBLE EQUIPMENT

To be eligible for a GM reimbursement for up to $1,000,* your adaptive equipment must be:

  • Permanently installed in an eligible vehicle
  • Installed for a driver or passenger with a permanent disability
  • Vehicle conversion must be completed for eligible participants within 12 months of the new vehicle purchase/lease date.
  • Regular production options and GM accessories are not eligible for reimbursement.

Some conditions apply. Incentives vary by model. See dealer for details.

 

STUDENT BONUS

An offer that is top of the class. We know students don’t exactly have a lot of spare cash. That’s why we want to help you get behind the wheel of a GM vehicle with our Student Bonus program. If you’re a student or you have graduated within the last 4 years you may be eligible to receive $500 off your next vehicle.

WHO IS ELIGIBLE FOR THE STUDENT BONUS DISCOUNT?

The Student Bonus is open to eligible individuals who:

  • Are full-time high school students.
  • Have graduated within the last 4 years from a recognized high school.
  • Are part-time or full-time students who are enrolled in an accredited college, CEGEP, university or apprenticeship program.
  • Have graduated within the last 4 years from an accredited college, CEGEP, university or apprenticeship program.
  • Are part-time or full-time students of an Adult and Vocational program.
  • Have graduated within the last 4 years from an accredited part-time or full-time Adult and Vocational program.

Some conditions apply. Incentives vary by model. See dealer for details.

Hero

 

GENERAL MOTORS HEROES

All of Canada thanks you. As do we. In recognition of the selfless acts of service to our country and communities, General Motors is proud to show our appreciation by offering our Canadian Heroes a $500* bonus towards the purchase or lease of eligible new Chevrolet, Buick, GMC or Cadillac vehicles. Canadian Forces personnel and First Responders are eligible.* Plus, this great new offer can be combined with other retail offers and partner programs!

WHO IS ELIGIBLE FOR THE HEROES BONUS?

Canadian Forces personnel who qualify for this program include:

- Active members
- Reserves
- Veterans
- Spouses* of any of the above including surviving spouses

First Responders personnel who qualify for this program include active:

- Firefighters
- Police
- EMT/paramedics
- 911 dispatchers
- Border Service Agents
- Spouses* of any of the above"

welcome to canada

Welcome to Canada Bonus!

Helping you navigate the road ahead. You’ve made Canada your new home and we’re here to help make the transition a little easier. We truly appreciate the contribution new immigrants make to Canada – that’s why our Welcome to Canada Program gives new Canadian Permanent Residents or Temporary Workers with a valid work permit a $1,000 bonus towards the purchase or lease of an eligible vehicle.

Some conditions apply. Incentives vary by model. See dealer for details.